Your copilot to advertising success
Intentwise Ad Optimizer takes the tedious work out of running your Amazon business. Set up powerful automations tailored to your needs and let them run in the background.
Get AI bidding algorithms tailored just for you
Create campaigns combining AI and rules for a hands-off ad strategy you trust. Run core campaigns on one of our 20+ tailored AI bidding algorithms, and layer on automated rules directly from our platform.
Rules
AI
Both
Catch performance swings early
Our What Changed feature, powered by AI and machine learning, instantly identifies the key factors behind performance changes. Get alerts on the most pressing issues or biggest wins as soon as you log in.
Don’t settle for a partial picture of your Amazon data
Pull in extensive data and enrich it for action. Connect to real-time data sources to quickly react to changes, especially on major sales days. Layer on retail metrics to go beyond basic ACOS and track performance alongside organic sales, inventory, and more.
Powerful enrichments that make your data easier to process
Segment data by brand vs. non-brand keywords, filter performance by sub-brands, and create custom groupings. View your data at the level of granularity that suits your needs.
Never miss an optimization opportunity again
Our Recommendations engine highlights new targeting opportunities using real-time Share of Voice and search term data. Execute recommendations with a single click from within the platform.
Level up your ads
with DSP
Manage all campaigns, including DSP, in one place. Even if you spend less than $10,000 per month, we can help you get started with Amazon DSP, evaluating options and requirements for your own seat.
Unlock multi-touch insights from AMC
No more evaluating ads in silos. Instantly measure how your ads perform together using insights from Amazon Marketing Cloud. Map popular purchase paths, track the time from ad click to conversion, and access New-to-Brand metrics across your portfolio—all within Ad Optimizer.
Lean on the best support team in the business
Built by Amazon experts, Intentwise ensures your data is safe, private, and transparent. Your data remains uniquely yours, with SOC 2 Type 2, GDPR, and ISO 27001 compliance for data privacy and security.
Ready to Get Started with Intentwise?
Interested in other marketplaces?
Access advanced campaign features like sponsored brands and bulk updates, as well as time comparisons and automations such as rules and alerts.
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Rules vs. AI? How to choose your bid management strategy
