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Intentwise Explore for Agencies

Keep your clients at the cutting edge of Amazon Marketing Cloud

Amazon Marketing Cloud (AMC) is a game-changer for agencies—but making the most of it for your clients requires deep technical skills.

Not with Intentwise. Our platform automates AMC use, offering customizable queries and audiences from our extensive library. Results load into fast, flexible dashboards without any specialist knowledge.

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Trusted by the top agencies in the business

Agencies like AMZ Pathfinder, Code3, and Macarta trust Intentwise Explore for cutting-edge AMC insights. Impress clients with deep insights and demonstrate the value of ad campaigns at every stage of the client lifecycle.

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“Intentwise Explore is the best of both worlds, allowing Macarta to deliver bespoke, custom AMC solutions for our clients without all the technical challenges.”

Stephen Reagan
President & CSO, Macarta
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“Without Intentwise Explore, we’d have to hire 2-3 more people. AMC can be challenging if you don’t have the technical infrastructure built on top of it.”

Ben LeMaster
Director, Programmatic
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“We finally feel like we have the connective tissue between the upper funnel and the lower funnel.”

Brent Zahradnik
founder of AMZ Pathfinder
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EASY INSIGHTS

Answer your burning questions without a lick of SQL

No need for a data team. Customize queries by ASIN, ad campaign, and more, then watch the data populate. Impress clients with insights on DSP ad campaigns, shopper paths to purchase, and more—all with a click.

QUERY LIBRARY

Leverage our extensive query and audience library

Extracting insights from AMC is easier with Intentwise:

  • Automated SQL queries and audiences for AMC running in the background

  • Industry-standard visualization tools

  • Direct pipelines from AMC to your data warehouse

  • Custom query creation with our Amazon experts

  • 24/7 support for troubleshooting

  • Insights from our latest AMC research

FIRST-PARTY DATA

Enable first-party data uploads for clients

Allow your clients to securely upload email lists or other first-party data to our platform. We'll hash and send it to Amazon, allowing you to connect Amazon and DTC shoppers. Exclude DTC shoppers from DSP campaigns to avoid targeting existing customers. All data is handled in AMC's secure environment.

EXPERT SUPPORT

Backed by our team of AMC-certified experts

Our team is AMC certified, and we have unparalleled knowledge of AMC and SQL. We can help with custom queries, advanced dashboards, and analytics:

  • Envision and validate custom SQL queries

  • Build powerful visualizations and dashboards

  • Configure your data warehouse

How does Intentwise Explore make AMC easy?

Swipe the cards below to see some common problems faced by power users of AMC—and how Intentwise Explore can help.

How do I run multiple queries across instances?
Power users of AMC have a lot of queries to run at once—often, across multiple instances. It’s a pain to toggle between each instance manually.
You don’t have to do it one at a time. With Intentwise Explore's Query Library, you can activate queries across multiple instances very quickly, without writing a line of SQL.
How do I schedule my queries in advance?
Results from AMC don’t always arrive quickly. Complex queries can take hours to return results.
Let’s say you want to run the same query every week or every month. In Intentwise, you can schedule a query to run every Monday at 1 a.m., so the results are always there when you need them.
How do I visualize my AMC outputs?
AMC datasets are massive, and it's not always intuitive to build reports that visualize the outputs.
To simplify the process, Intentwise Explore includes pre-built embedded dashboards, designed specifically for AMC.
You can access these best-in-class dashboards for AMC with a single click.
What if I want to customize my AMC visuals?
Our library of templates are designed with the most popular use cases of AMC in mind.
These templates are fully personalizable, and they help fast-track your custom dashboard building.
With a single click, you can export them to the visualization tool of your choice (Tableau, PowerBI, etc).
Can I pipeline my AMC outputs?
Running a query in AMC is only half the battle. Next, you have to download every query result as a .CSV file, then stitch it together by hand.
When you use Intentwise, you can choose to pipe the output into an industry-standard warehouse of your own.
Intentwise Explore is the most robust AMC data pipeline available.
What if I don’t have time to write my own queries?
Even if you have a team member who knows SQL, query writing at scale can be painstaking.
You have to spend hours envisioning, writing, and validating each new query.
Intentwise has taken the guesswork out of queries, with dozens available with only a single click.
What if I want to create a query from scratch?
Writing a new query is tricky. You need SQL knowledge, plus a deep knowledge of Amazon.
It's high stakes: A single error joining tables can throw your results off.
Luckily, it doesn't have to be so hard. Describe your use case, and our team will write and test a query for you, then add it to your personal query library.
How do I create audiences at scale?
Audience creation becomes cumbersome quickly. You have to pick a query, validate it, and push it to DSP—one at a time, for every account.
Intentwise can do this automatically. Pick an audience from our library, select a cadence, and watch as they appear in Amazon's DSP.
Multiple sub-brands in your AMC instance? No problem.
In a single AMC instance, you might have data for multiple sub-brands. What if you wanted to break down your results by sub-brands?
In Intentwise Explore, it's easy. We maintain a map of ad campaigns to your sub-brands, making it a breeze to aggregate results with custom dimensions for your data.

Ready to Get Started with Intentwise?

WHITE PAPER

Amazon Marketing Cloud strategy guide

Amazon Marketing Cloud (AMC), Amazon’s new analytics platform, connects together every interaction that shoppers have with your brand. It’s the only way to build a holistic portrait of customer behavior.

Download our white paper, and get a leg up on your competitors with a sophisticated Amazon Marketing Cloud strategy guide.

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The Ultimate Amazon Marketing Cloud (AMC) Playbook

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