In our weekly newsletter, Sreenath will be answering audience queries on advertising, data organization, AMC, and more in a recurring "mailbag" edition.
Want to better understand how to use AMC as a beginner? Whether multi-touch attribution is worth your investment? How to pick between bid management tools? What to do after you build connections to Amazon's APIs? Ask away below!
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June 12, 2023
Trying to understand why your account underperformed? Here's why Contribution to Change is the metric to help.
May 30, 2023
Torn between an AI vs. a rules-based bid strategy? Remember that ACOS and bidding do not have a 1:1 relationship.
May 22, 2023
Amazon Marketing Cloud's instructional queries offer a useful starting point. But they aren’t customized to the needs of your business.
Still not convinced? Read the full archive of our newsletter here.