White Paper

Developing a 2024 Amazon Data Strategy

Managing the Amazon channel is complex, and ad formats are constantly changing. Various non-advertising factors—such as inventory, pricing, and placement in search results—influence advertising performance. This white paper outlines the ecommerce data strategy required for advertisers to scale.

In the white paper, we cover:

Required characteristics of a sound data infrastructure

Benefits of connecting both retail and ads data

Strategies for preparing your data for action

The best way to calculate Customer Life-Time Value, repeat purchase rate, and other vital metrics

Leveling up your data strategy with Amazon Marketing Cloud

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Start strategizing about your Amazon data