Unlocking the Power of DSP: Driving Growth with Data-Driven Advertising

What we'll cover

Hear from the speaker:

The future of advertising lies in precision and personalization. With Amazon DSP, advertisers can reach the audiences of their dreams, with far more sophistication than ever before.

That goes double when you layer on Amazon Marketing Cloud.

If you want to build a truly data-driven DSP strategy, this webinar is for you. Sreenath Reddy, CEO of Intentwise, and Vincenzo Toscano, CEO of Ecomcy, will walk through how you can use data to unlock next-level DSP tactics.

They’ll discuss:

‍Differentiating your DSP strategy from your search strategy: Here’s how to pair your DSP campaigns with your search campaigns for a truly full-funnel advertising plan.

‍Refining retargeting campaigns: Use DSP to re-engage high-intent shoppers with precision, leveraging AMC data to understand what drives conversions.

‍Expanding your multi-channel reach: Go beyond Amazon’s marketplace and target your audience across websites, social media platforms, mobile apps, and more, using DSP’s extensive reach capabilities.

Register now, and tune into the webinar on January 21 at 10 am PST/1 pm EST.