In just a few months, Amazon Marketing Cloud has become table stakes for Amazon agencies. Savvy agencies are rightly trying to figure out how to weave AMC into their existing workflows. How can you harness the powerful insights from AMC at all levels of your business?
In this webinar, we’ll teach you the foundations of AMC to help service your clients. We’ll cover everything from the breadth of data available to strategies for conducting deeper analysis in the platform.
We’ll discuss:
The basics of the AMC ecosystem: Get the lowdown on the breadth of data available within AMC, the best strategies for interacting with the AMC interface, and an overview of what a data clean room means and how you can explain it to your clients.
Tips for custom reporting: AMC gives you a lot of data. We’ll show you how to build custom reports to track KPIs tailored to client goals—and how to identify opportunities for growth based on data-driven insights.
Strategies for advanced analysis: Once you’ve woven AMC into your agency’s workflows, you’re ready to harness the platform for deeper analysis. We’ll introduce you to SQL and its role in unlocking unique insights within AMC, and preview the advanced techniques and use cases that we’ll cover in upcoming modules.
Register now, and tune into the webinar on February 13 at 10 am PST/1 pm EST.
In just a few months, Amazon Marketing Cloud has become table stakes for Amazon agencies. Savvy agencies are rightly trying to figure out how to weave AMC into their existing workflows. How can you harness the powerful insights from AMC at all levels of your business?
In this webinar, we teach you the foundations of AMC to help service your clients. We’ll cover everything from the breadth of data available to strategies for conducting deeper analysis in the platform.
We discuss:
The basics of the AMC ecosystem: Get the lowdown on the breadth of data available within AMC, the best strategies for interacting with the AMC interface, and an overview of what a data clean room means and how you can explain it to your clients.
Tips for custom reporting: AMC gives you a lot of data. We’ll show you how to build custom reports to track KPIs tailored to client goals—and how to identify opportunities for growth based on data-driven insights.
Strategies for advanced analysis: Once you’ve woven AMC into your agency’s workflows, you’re ready to harness the platform for deeper analysis. We’ll introduce you to SQL and its role in unlocking unique insights within AMC, and preview the advanced techniques and use cases that we’ll cover in upcoming modules.
Stream the full webinar now.