Amazon’s Search Query Performance report locates the keyword targeting opportunities sitting right in front of you.
Sure, most brands and sellers already rely to some degree on automatic or broad targeting. But savvy keyword research is about much more than just identifying long-tail keywords.
In reality, you want to use keyword research to figure out where you should really double down on your spend. Within your universe of keywords, what are the top opportunities you’re neglecting? Where should you ramp up ad spend?
That’s where the Search Query Performance report comes in. In this webinar, Mike Frekey, Managing Partner at IG PPC, decodes the advanced techniques to optimize SQP that will skyrocket your sales.
Learn how to:
- Find overlooked opportunities with SQP: Quickly find patterns in your search and conversion data to see which keywords are driving the highest share of clicks and conversions for your products.
- Put your spend in the right place: Identify the high-performing keywords where you are underspending—and know when to ramp up your spend accordingly.
- Optimize product metadata: Discover strategies to enhance product discoverability and drive conversions.
Register now, and tune into the webinar on February 5 at 10 am PST/1 pm EST.