The strength of your brand identity can be the edge you need over your competitors. You can’t beat every single competitor on price alone—but price isn’t everything when your brand stands for quality and innovation.
Whether you’re selling on Amazon, Walmart, or your DTC site, you want to ensure you are crafting SEO-optimized pages that also help elevate your brand.
If you created a new sub-industry, tell the story of why. If you’re in a crowded field, prove that you’re different.
In this webinar, Emma Schermer Tamir, CEO of Marketing by Emma, will show brands how to craft compelling listings and content that position them for success.
Learn how to:
Register now, and join us April 25 at 10 am PST / 1 pm EST.
Amazon DSP has been around for several years now, but misconceptions still abound. Many advertisers misunderstand it as a pure awareness play, but actually, you can get quite granular—and keep your ACOS low—with the right DSP targeting strategy.
In this webinar, we decided to start from a blank slate. Whether you’re totally new to DSP or a somewhat experienced user who wants to fact-check your assumptions, we took you through a step-by-step guide to DSP.
For this ultimate DSP 101 course, Ryan Burgess, Head of Growth at Intentwise, and Kenton Snyder, Customer Success Manager at Intentwise, discussed topics like:
The differences between default audiences and custom audiences in DSP: Amazon DSP lets you direct ads to its pre-created audiences based on In-Market, Demographic, Life Events, and Lifestyle factors.
However, advertisers can also build their own shopper audiences in DSP. Target people who viewed or purchased either your product or a competitor’s product, or create lookalike audiences based on your own 1P data.
How to decide between Sponsored Display and DSP ads: Sponsored Display ads have a lot of the same audiences as DSP, and they are self-serve. However, the more you spend, the more likely you’re going to want to switch to DSP. Why? With SD ads, you can’t be as granular with demographic or in-market targeting. You also can’t customize your ad creatives in as fine-grained detail as you can with DSP.\
Stream the full webinar now.
