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What We’ll Cover

The strength of your brand identity can be the edge you need over your competitors. You can’t beat every single competitor on price alone—but price isn’t everything when your brand stands for quality and innovation. 

Whether you’re selling on Amazon, Walmart, or your DTC site, you want to ensure you are crafting SEO-optimized pages that also help elevate your brand. 

If you created a new sub-industry, tell the story of why. If you’re in a crowded field, prove that you’re different. 

In this webinar, Emma Schermer Tamir, CEO of Marketing by Emma, will show brands how to craft compelling listings and content that position them for success. 

Learn how to:

Assess your competitive landscape to identify opportunity gaps
Identify your target customers for more compelling marketing
Ask the right questions to hone your unique brand voice 
Utilize leading branding techniques to impact your bottom line

Register now, and join us April 25 at 10 am PST / 1 pm EST

On-Demand Webinar: Brent Zahradnik: How My Agency Harnessed AMC


November 2, 2023

On-Demand Webinar: Brent Zahradnik: How My Agency Harnessed AMC

Amazon Marketing Cloud used to be a mystery to Brent Zahradnik, founder of the agency AMZ Pathfinder. Now, he tells you how to leverage it.
November 2, 2023
Ryan Burgess

Amazon Marketing Cloud used to be a mystery to Brent Zahradnik, founder of the agency AMZ Pathfinder. Zahradnik, like many of his peers, wasn’t sure whether AMC had real value to him, or whether it could be overlooked. 

In recent months, Zahradnik threw himself into AMC anyway, and he has come away with a new understanding of why agencies and brands should not miss the boat on AMC. 

In this webinar, he discussed:

Why AMC is an exploration tool 

Many people misinterpret AMC as a data reporting tool. In reality, it’s so much more than that. Zahradnik calls it a data exploration tool. 

With AMC, you can receive answers to nearly any business question that might cross your mind. For instance, you might want to know: Which ASINs are introducing new customers to your brand, then resulting in further sales later? With a simple query, AMC can give you the answer. 

How AMC dispels myths about advertising 

AMC debunks many myths you might have around how shoppers interact with Amazon ads. For instance, many people may mistakenly believe that DSP has no business impact, or that re-targeting should be the main goal of DSP. 

Or, alternatively, many people assume that it takes just a few minutes for a shopper to checkout after clicking an ad. In fact, in a lot of cases, it takes much longer. 

With AMC, cast aside these myths, and see how your shoppers actually think. 

Why you need to remember that your insights are unique 

Keep in mind that your outputs in AMC will look very different depending on the specifics of your brand. There’s no universal best path to conversion, for example. It all depends on your brand, your price point, and the specifics of your product. 

That’s why AMC is so powerful. Rather than taking one-size-fits-all approaches to advertising, AMC shows you the specific realities—and needs—of your business.

Ryan Burgess
Head of Growth, Intentwise
Ryan is the Head of Growth at Intentwise leading the sales and marketing strategies. He has over 10 years of Amazon Advertising experience and is an expert at all things related to Amazon.

Ready to Get Started with Intentwise?