Introduction
Jason Chan: Welcome everyone to today’s webinar on Amazon Product Image Optimization. I’m Jason Chan from Intentwise, and joining me is Kamaljit Singh, a creative strategist with deep expertise in content that converts on Amazon.
Today, we’ll explore what makes a great Amazon product image, how to think about your image strategy, and what tools and processes you can use to optimize and scale your visuals.
Why Image Optimization Matters on Amazon
Jason: Let's start at the top—why should brands even care about optimizing images?
Kamaljit Singh: Great question. Images are one of the first things shoppers see, and they have a direct impact on conversion rates. With limited time to capture attention, your hero image, lifestyle photos, and infographics must tell a story and do so quickly.
Most shoppers don’t even scroll beyond the first image, so nailing that visual hierarchy is essential.
Breakdown of a High-Converting Image Set
Jason: What should a well-optimized Amazon image set include?
Kamaljit: You generally want to follow this structure:
- Hero Image – High-res, compliant with Amazon guidelines
- Infographic – Feature-focused callouts
- Lifestyle Images – Showing the product in real-world usage
- Comparison Chart – Position your product against competitors
- Branding Image – Reinforce your identity and trust
Common Mistakes Brands Make
Jason: What are some mistakes you commonly see?
Kamaljit:
- Too much text on infographics
- Low-resolution photos that look unprofessional
- Lack of consistency across product lines
- Ignoring mobile experience
Brands often underestimate the creative lift required to get product images right—and they pay for it with lower CTR and conversion.
Image Testing and Iteration
Jason: Can you talk about testing? How do you approach image testing?
Kamaljit: You should always be testing. Use tools like Manage Your Experiments on Amazon to run A/B tests.
Start by testing your hero image since it's the most impactful. Then move to lifestyle images and infographics.
Small changes like adjusting lighting, background, or adding an icon can significantly affect click-through rate.
Scaling Image Production Across Large Catalogs
Jason: What about brands with thousands of SKUs?
Kamaljit: That’s where workflow automation comes in. Whether you use a DAM system, templates, or partner with platforms like It’s Rapid, the key is to build a repeatable process:
- Use modular design approaches
- Maintain consistent brand guidelines
- Build image templates that can scale
Future Trends in Image Optimization
Jason: What do you see coming next in image optimization?
Kamaljit:
- AI-generated imagery for faster content creation
- Dynamic images tailored to audiences
- Greater integration of video and motion graphics
As competition increases, the bar keeps rising. Brands that invest in creative strategy will win.
Final Takeaways
Jason: Kamaljit, any final advice for brands looking to upgrade their image game?
Kamaljit: Yes—treat your images as conversion assets, not just checkboxes. Be strategic. Be consistent. And never stop testing.
Your product images are the first touchpoint that most shoppers have with your product.
You have less than a second to make an impression on a shopper who is idly scrolling—and if your images are dull or confusing, you’ll lose out on a sale.
In this webinar, Kamaljit Singh, CEO and founder of AMZ One Step, will lay out a data-driven guide for choosing—optimizing—your images on Amazon.
He’ll discuss tactics for:
- Creating perfect lifestyle images
- Testing and optimizing images to improve click-through rates
- Using visual references for secondary images and A+ content
He’ll also show live case studies to see how these tactics can actually work in practice. You don’t want to miss it.
Register now, and join us on April 15 at 10 am PST/1 pm EST.
Your product images are the first touchpoint that most shoppers have with your product.
You have less than a second to make an impression on a shopper who is idly scrolling—and if your images are dull or confusing, you’ll lose out on a sale.
In this webinar, Kamaljit Singh, CEO and founder of AMZ One Step, lays out a data-driven guide for choosing—optimizing—your images on Amazon.
He discusses tactics for:
- Creating perfect lifestyle images
- Testing and optimizing images to improve click-through rates
- Using visual references for secondary images and A+ content
He also shows live case studies to see how these tactics can actually work in practice. You don’t want to miss it.
Stream the full webinar now.