Introduction
Sreenath Reddy: Hello and welcome to another episode of the Intentwise Connect Podcast. Today’s session is a special one, recorded live from Prosper 2025 in Las Vegas. We have Tommy Wong, Senior Manager of Technology Partnerships at Walmart Connect Ads, joining us. Tommy, thanks for being here.
Tommy Wong: Awesome. Thank you for having me. I’m excited to be here.
Conference Experience
Sreenath Reddy: How has the conference been?
Tommy Wong: It’s been great. Three days in Vegas is a little tiring, but it’s fantastic to see all the sellers here. They’re super engaged and very excited.
Tommy Wong’s Role at Walmart Connect
Sreenath Reddy: Can you share with us what your role is at Walmart Connect?
Tommy Wong: I joined Walmart Connect in 2022. I lead the Campaign Management Technology Partnerships team. We focus on enabling tech partners like Intentwise to build to our APIs and deliver innovative campaign management solutions to help advertisers grow their business through Walmart Connect.
Partnership with Intentwise
Sreenath Reddy: At Intentwise, we’re excited about working with you and your team. We’re also excited about the Premier Partner status. Can you share some insights on your current focus areas?
Walmart Connect Focus Areas
Tommy Wong: Of course. On-site display ads are a key focus. These are highly visual placements across Walmart’s site and app, separate from sponsored search. They help grow brand awareness and support the shopper journey. We’ve seen that advertisers who complement their search strategy with on-site display can achieve strong results.
Our data indicates that combining search and display formats can make consumers up to three times more likely to purchase and increase spending by up to 40 percent. Last month, we launched our Display Advertising API, which allows partners like Intentwise to build on-site display campaign tools. This empowers advertisers to run full-funnel campaigns through a single platform via the partner. I know Intentwise is prioritizing this build, and it’s exciting to see it progressing.
Marketplace Growth
Tommy Wong: Another focus area is marketplace. Many sellers are joining Walmart Marketplace and experiencing significant success. Four out of five top marketplace sellers use Walmart Connect. Sellers who advertise through us generate up to seven times the GMV compared to those who do not. In Q4, we saw a 54 percent increase in sellers and our highest single-day conversion rate during the holidays.
Measurement and Attribution
Tommy Wong: The third area is measurement. Advertisers want to understand the impact of their media across the entire shopping journey. We are rolling out more capabilities around reach, consideration, and incrementality. We’re also expanding data collaboration options like clean rooms to enhance both targeting and measurement.
Sreenath Reddy: At Intentwise, we’re also heavily focused on measurement and are excited about the Display API.
Looking Ahead: AI and Measurement
Sreenath Reddy: Looking ahead, what are you most excited about?
Tommy Wong: Two things. First, AI-driven capabilities. We’re launching automation in campaign setup and algorithmic optimization for ROAS, clicks, and conversions. Second, we’re deepening our measurement tools, including cross-channel attribution and more robust incrementality metrics. We see a huge opportunity in making media more efficient and more powerful.
Advice for Brands, Sellers, and Agencies
Sreenath Reddy: What advice do you have for brands, sellers, or agencies listening?
Tommy Wong: Three key pieces of advice. First, be retail-ready. Ensure your listings, images, inventory, fulfillment, and reviews are strong. Second, turn on advertising. It really accelerates growth. Four out of five top sellers use Walmart Connect. Third, work with a tech partner like Intentwise. Sellers who do see up to 39 percent higher ROAS. Whether you’re new or established, a strong partner helps unlock the next level of growth.
Conclusion
Sreenath Reddy: Thanks again, Tommy. We’re excited about what’s ahead and appreciate your time.
Tommy Wong: Thank you. Looking forward to continuing to grow together.