<link rel="canonical" href="https://www.intentwise.com/casestudy/prairie-horse-supply"> <meta property="og:url" content="https://www.intentwise.com/casestudy/prairie-horse-supply" />
Customer Success Story

How Prairie Horse Supply Saved Time and Money While Boosting Sales with Intentwise

Industry:
Pet Supplies
Location:
Charleston, South Carolina, USA
Prairie Horse Supply is a business that offers everything an equine enthusiast could ever need, from saddle bags and fly masks to riding crops and brushes.

"I know that the folks at Intentwise are the experts, not me. I know how much I’m spending to have them on my account, and I know I’m saving money and time. There’s no doubt we’re doing better with them handling our advertising."

—Amy Lubeck, CEO, Prairie Horse Supply

Prairie Horse Supply is a business that offers everything an equine enthusiast could ever need, from saddle bags and fly masks to riding crops and brushes. Based in Charleston, South Carolina, the company launched directly on Amazon in 2014, and started advertising on the site in 2015. Today, Prairie Horse Supply sells over 1,300 different products to customers across the United States.

The challenge: reduce weekly ad spend without wasting hours on manual analysis

Prairie Horse Supply maintains an extensive product catalog, which is great for its customers, but made managing their Amazon advertising very challenging. Their account generated so much data, it'd take owner and CEO Amy Lubeck two full weeks, working 3–4 hours a day, to dig through all the spreadsheets and figure out how to lower her ad spend. The process was eating up too much of her time that should have been spent growing the business. Even worse, by the time Lubeck completed her analysis, customer behavior—and the Amazon platform—had already changed, shooting her ad spend back up and forcing her to begin anew. The situation was untenable.

The solution: a technology platform and services

Prairie Horse Supply learned about Intentwise from another Amazon-based company that had experienced similar growing pains. Fed up with the entire process, Lubeck decided to just turn the reins over to the experts and let them optimize the ads for her. The first thing the Intentwise team did was set up Prairie Horse Supply’s Amazon account on the Intentwise platform, which leverages machine learning and artificial intelligence to optimize ads. It enables users to automatically pull and analyze copious amounts of data, generating insights and recommendations for improving ad performance. It also allows for automated campaign management within set parameters, freeing up campaign managers from having to constantly monitor performance and make manual adjustments.

The result: a reduction of ACOS and increase in sales

The benefit of having Intentwise manage Prairie Horse Supply’s Amazon account was immediately clear: costs went down, and sales went up. Intentwise reduced Prairie Horse Supply’s advertising cost of sales (ACOS) from 30% to a steady 11%, month-over-month. In addition to the cost savings, revenue went up, as sales steadily increased.

As for Lubeck, instead of spending weeks trying to make sense of endless spreadsheets, she reduced her Amazon marketing time to biweekly meetings with the Intentwise team, during which they went over progress, results, and new ideas. ”I’m free to focus on what I want to,” Lubeck says.

60%
ACOS Reduction
75%
Saved Time
Intentwise Advantage:
  • Achieve stellar results with in-depth recommendations
  • Effortlessly monitor and analyze performance
  • Save valuable time with automation
  • Leverage Amazon advertising expertise on-demand
  • Benefit from a high-touch customer support that is unparalleled in the industry

CASE STUDIES

aiCommerce

"The software is even faster than I need it to be."

3x

Load speed compared to competitors

15+

Accounts managed through Ad Optimizer

Read case study
AMZ Pathfinder

"I look at Intentwise like three legs of a stool."

101

Advertisers served through Intentwise

14+

Marketplaces optimized by Intentwise Ecommerce Cloud

Read case study
BACtrack

"I can log in each morning and I can see my numbers, and I don’t have to worry about it."

6+

Accounts combined into a single view

36

ASINs tracked for item-level profitability

Read case study
MODA Works

"We have the reports, we download them, and we can spend all of our time analyzing them."

$10m+

Ad spend

7 days

Data lag resolved

Read case study
Totally Bamboo

"Intentwise has saved us countless hours on both target research and bid optimization."

1M+

Dollars in ad spend managed

500+

Products in brand portfolio

Read case study
See all
case
studies
See all
Backward grey icon
forward icon Intentwise
EarthLite

"Intentwise customer service is phenomenal & they always go the extra mile."

48%

Increase in Sales

22%

ACOS Reduction

Read case study
Cheer Collection

"Their professionalism, knowledge, transparency and seamless integrations helped..."

50%

Reduction in campaign expenses

2X

Increase in Sales

Read case study
CoreCentric

"Intentwise is a great platform with a great support team behind it." --- --- ---- ----

15%

ACOS Reduction

50%

Saved Time

Read case study
See all
case
studies
See all
Backward grey icon
forward icon Intentwise
EarthLite

"Intentwise customer service is phenomenal & they always go the extra mile."

48%

Increase in Sales

22%

ACOS Reduction

Read case study
Cheer Collection

"Their professionalism, knowledge, transparency and seamless integrations helped..."

50%

Reduction in campaign expenses

2X

Increase in Sales

Read case study
See all
case
studies
See all
Backward grey icon
forward icon Intentwise
Backward grey icon
forward icon Intentwise
Backward grey icon
forward icon Intentwise

Ready to Get Started with Intentwise?

Sign in to Amazon Ads and provide access to Intentwise to start a two-week free trial.