Intentwise Explore
Harness powerful shopper intelligence, without technical friction
Shopper intelligence by Amazon Marketing Cloud is the backbone of a commerce observability system. With Intentwise Explore, uncover shopper journeys, lifetime value, and repeat purchase behavior to drive smarter media investment.
Trusted by industry leaders
Reliable pipelines and query and audience scheduling
AMC presents technical challenges around query and audience creation, scheduling, and segmentation. Intentwise shifts your focus to insights, not infrastructure.
Get reliable pipelines from AMC, plus a sophisticated query and audience library that lets you schedule queries and audiences at your chosen cadence, across multiple accounts.
Insights that reflect your custom taxonomies
Segment every query and audience according to your own custom logic.
Group shopper touchpoints by brand vs. non-brand for deep analysis of shopper path to purchase, and filter every output by sub-brand or business unit.
Interactive apps instead of dashboards
Study paths to purchase, shopper funnel abandoners, customer lifetime value across five years, and repeat purchasers—all in interactive apps that let you activate new audiences with a single click.
Enriched with first-party data
Intentwise makes it easy to connect your website visitors, DTC, in-store purchasers, and newsletter subscribers to AMC for even deeper analysis.
Hash your data for top-tier privacy safety, layer on enrichments around LTV, ASINs, and more, and then track the overlap between shoppers across channels or create powerful audiences or exclusions.
End-to-end custom dashboards and queries
Think of your dream use case for AMC. Our experts can author your custom query or audience, or create the dashboard that meets the needs of your business.
Whether it’s comparing the LTV of deal vs. non-deal purchasers or analyzing the cannibalization of ads, our team can build it.
