Intentwise Intelligence

Visibility across connected commerce signals

Intentwise Intelligence is the visibility layer of Commerce Observability — turning connected commerce intelligence into diagnostics, insights, and decision clarity across advertising, retail, cross-channel performance, competition, and shopper behavior.
Request a Demo
Trusted by industry leaders

Capabilities

Intentwise Intelligence delivers timely, predictive insights across your commerce system.

Commerce insights

Always know what’s happening across your commerce system.
AI-powered dashboards eliminate blind spots and decision lag by connecting:
Retail
Advertising
cross-channel signals
shopper intelligence
Competition
profitability

Product 360

Your always-on product observability agent.
Continuously monitors product signals — detecting anomalies and diagnosing root causes across key performance drivers such as Buy Box, pricing, inventory, advertising, and more.
Learn more

Explore (AMC)

Unlock the full value of Amazon Marketing Cloud.
Accelerate insight generation and improve audience precision — uncovering shopper journeys, lifetime value, and repeat purchase behavior to drive smarter media investment.
Learn more

Custom insights

Answer the questions unique to your business.
The Intentwise team builds AI-driven dashboards, analytics models, and intelligence workflows tailored to your needs. We deliver custom insights faster on top of the Intentwise platform.

Recommended case studies

Rhino USA
23-37
Hours saved monthly during seasonal periods
65%
YoY TACOS reduction for summer products
“Most brands manage ads product by product, but our 500+ SKUs need custom strategies by lifecycle and seasonality. The automated rules by label feature made our vision surprisingly easy.”
Rhino USA
SPINS
40+
Hours saved per week
80%
NTB improvement in first month
“The strategic partnership with Intentwise is now pivotal in everything that we do.”
SPINS
Nectar
17%
Increase in New-To-Brand customers
7
Custom audiences created in AMC
“Intentwise helped us unlock the power of AMC by making high-value audience segmentation seamless.”
Nectar

See how Intentwise Intelligence delivers visibility and diagnostics.

Request a demo
How do I know if my product has lost the Buy Box? 

Losing the Buy Box can kill your product sales and search positioning. Intentwise’s Product 360, part of our Intentwise Intelligence suite, ensures top brands and agencies catch Buy Box losses instantly.

Every time you log in, Product 360 provides a live queue of all the most pressing events in your account. Our software automatically flags products that have lost the Buy Box, along with product stockouts, price changes, ads that have been suppressed, and performance swings.

My sales dropped. How do I figure out what happened? 

Intentwise’s Product 360 is the ultimate troubleshooting accelerator. Every time you login, Product 360 displays the ASINs in your account with the biggest underperformances or overperformances over the last week.

We’ll also include our best guesses as to why: whether it’s a lost Buy Box, a dip in ad revenue, a price change, a competitor action, and much more.

How do I automate Amazon Marketing Cloud reporting? 

Your results from Amazon Marketing Cloud arrive in dense files that are difficult to visualize. Many brands and agencies turn to Intentwise to automate their reporting from Amazon Marketing Cloud.

Intentwise offers dozens of context-aware dashboards, spanning life-time value, paths to purchase, shopper abandonment, and more, that update in real time. Agencies that want to automate AMC reporting for clients can customize and share these reports at scale.

How do I connect my first-party data to Amazon? 

By uploading their first-party data to Amazon Marketing Cloud, brands can track the overlap between their DTC and Amazon shoppers for the first time.

Your first-party data can be anything. Your DTC customers, email subscribers, site visitors, and physical mailer recipients can all be tied back to Amazon.

Intentwise Intelligence makes these uploads easy. Our software enriches and hashes your data for AMC upload, and then generates powerful audiences and visuals based on the results. Through Intentwise Intelligence, your first-party data can become the critical link between Amazon and all of your other channels.

How do I track the overlap between upper-funnel and lower-funnel marketing? 

Intentwise Intelligence maps shopper behavior across all of their touchpoints with your brand. See the most popular paths to conversion for each ASIN, give upper-funnel DSP ads credit for subsequent purchases, and even tie in physical mailers or TikTok ads back to sales on Amazon.

What is the best way to track the lifetime value of my shoppers? 

Intentwise Intelligence offers a five-year review of all of your shoppers. Track the life-time value of shoppers broken down by ASIN, at the interval of your choice (6 months vs. 2 years vs. 5 years).

This one-of-a-kind view lets brands track repeat purchase behavior across their ASINs. Or compare the LTV of shoppers who purchased on a deal to those who purchased at regular price, to better assess the long-term impact of Prime Day or Black Friday.

How do I measure the halo effect of TikTok sales? 

TikTok marketing often translates into halo sales on Amazon and on your DTC site. To really measure your TikTok performance, you need to correlate your TikTok performance to purchases on these other platforms.

Intentwise Intelligence is the smartest way to track performance across channels. Backed by our powerful pipelines that connect and enrich data from all of your sales channels, you’ll see your TikTok data alongside your Amazon performance. Understand the correlations between channels like never before.