Intentwise Optimize
Optimize turns visibility into powerful actions across your advertising portfolio.
Intentwise Optimize is the execution layer of Commerce Observability — transforming diagnostics, shopper intelligence, and retail signals into automated, transparent, and controlled advertising decisions.
Trusted by industry leaders
Execution capabilities
Intentwise Optimize turns the newfound visibility across your business into precise, scalable execution across your advertising portfolio.
AI + rules-based optimization
Rules-based or AI — the choice is yours.
Use custom rules or AI-driven bidding depending on your strategy, with the flexibility to switch between the two without getting locked into a rigid rules engine or a black-box AI model.
Performance diagnostics
Always know what changed — and why.
Detect performance shifts instantly and run automated audits to uncover the drivers behind every change.
Recommendation engine
Your always-on advertising expert.
Automatically detect missed opportunities and potential issues — surfacing recommendations that help improve performance before problems become costly.
Retail-aware execution
Optimize ads with the full retail picture.
Advertising decisions incorporate retail signals such as inventory health, Buy Box status, pricing dynamics, and competitive positioning.
DSP activation
Extend execution beyond search.
Manage DSP display and video campaigns alongside search within the same connected commerce intelligence architecture.
Deep shopper intelligence
Turn shopper insights into better targeting.
Use Amazon Marketing Cloud insights to inform audience strategies and drive more efficient media investment.
