The problem:
Lavazza, an iconic coffee brand in Italy, has been trying to grow its footprint in the U.S.
The brand was already in Walmart stores—but it wanted to expand its Walmart marketing strategy to drive awareness and convert New-To-Brand shoppers both online and offline.
The solution:
Through Intentwise Optimize, our platform for turning visibility into controlled advertising actions, Lavazza built out a campaign architecture in Walmart Connect that brought in new shoppers at the top of the funnel, and re-targeted them strategically to drive conversions.
Lavazza simultaneously introduced awareness-focused Sponsored Brands Videos and lower-funnel Search In-Grid Sponsored Products campaigns. Our platform’s keyword harvesting feature ensured that these campaigns were strategically targeted to high-performing, non-brand terms.
Lavazza also implemented automated rules through Intentwise Optimize, scaling campaigns that generated 3+ NTB orders by increasing bids and optimizing budgets toward high-performing areas.
This allowed Lavazza to invest efficiently in campaigns with strong NTB and revenue potential—all the while, keeping a close eye on profitability, using Target ROAS bidding.
Our platform also pushed out automated alerts for when Lavazza’s impressions dropped by more than 50%, so the brand could quickly diagnose and resolve any problems.
Using Intentwise for dynamic rules and bulk operations reduced the manual optimization by 40-50%. Plus, in Q4 2024, the brand saw revenue grow 87% YoY, including a coveted 32% increase in New-To-Brand orders, all while efficiency improved.
(This case study was also featured on the Walmart Connect website.)
