Ask questions about ad performance, see combined ad and retail signals, or generate powerful dashboards—all through prompts in plain language.
Our MCP is designed to interpret commerce signals correctly and reduce hallucinations—even when answering complex questions across ad and retail data.

AI Gateway combines ads, sales, inventory, and Share of Voice data, and embeds brand-specific metadata—like product categories, sub-brands, and more. So you can get sharp answers that speak the language of your company.

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FAQs
Intentwise’s AI Gateway forges a privacy-safe connection between your proprietary data in Intentwise and external AI agents like ChatGPT, Claude, and custom agents.
But it’s not just a connection—AI Gateway also embeds a structured semantic layer that ties in ACOS, Share of Voice, inventory risk, and more, so your AI understands business context.
We also connect ads, inventory, sales, and Share of Voice data into a single, normalized view, through proprietary pre-modeled data sets.
Your AI is only as good as its inputs. AI Gateway is the industry-standard.
AI Gateway connects both ads and retail data to external AI agents, and embeds a structured semantic layer that ensures domain-specific responses.
Whereas our competitors only offer fragmented data sets, the AI Gateway lets you run ChatGPT and Claude queries across all parts of your business, and ensures top-quality responses thanks to our pre-modeled data sets.
The reason we are able to do this is that our commerce observability platform normalizes data across ads, retail, inventory, Share of Voice into one connected data foundation.
The Amazon Ads MCP is merely an execution vehicle—you can take actions in your ads account through natural language queries. Create new campaigns and adjust bids with straightforward prompts.
By contrast, AI Gateway tells you what’s actually happening in your account.
Track performance swings and uncover what to do next.
We think of Amazon MCP as the perfect complement to the AI Gateway: our server conducts deep analysis, while Amazon’s lets you take cross-cutting actions.
AI Gateway allows agencies to ask questions across their entire client portfolio.
Imagine ChatGPT and Claude becoming an automated part of your daily analytics process, for all of your clients.
Every day or every week, log in and ask, “which of my client accounts had the biggest spend increase in the last 30 days?” or “Which client accounts have inventory risk heading into peak season?”
Your account managers will always be able to pinpoint the accounts or ASINs that most urgently demand their attention.



