Overview
In this live session, the Intentwise team introduced AI Gateway, a new capability that enables brands and agencies to access Amazon analytics directly within AI tools like Claude, Copilot, and ChatGPT. The demo showcased how users can query live data, generate insights, and automate workflows using natural language—without relying on traditional dashboards.
What is AI Gateway?
AI Gateway connects Intentwise data with AI platforms using a standardized protocol (MCP), allowing users to:
- Ask questions in plain English
- Retrieve real-time Amazon Ads, DSP, and retail data
- Perform analysis and generate outputs directly within AI tools
The system is built with a strong focus on accuracy, security, and embedded domain expertise, ensuring reliable and actionable insights.
Key Capabilities Demonstrated
1. Real-Time Reporting & Dashboards
Users can instantly generate performance dashboards by simply prompting AI tools. These dashboards combine:
- Advertising metrics (spend, CPC, ROAS)
- Retail data (sales, orders)
- Cross-account or multi-region performance
All outputs are interactive and customizable via follow-up prompts.
2. Automated Analysis & Insights
AI Gateway enables quick identification of opportunities such as:
- High-performing search terms not yet targeted
- Branded vs non-branded performance breakdowns
- Cross-campaign and cross-account comparisons
This removes the need for manual data pulls and pre-built reports.
3. Performance Diagnostics
Users can ask questions like:
- “Why did my ACOS increase last week?”
The system analyzes campaign, keyword, and product-level data to identify root causes and provide actionable recommendations—moving beyond reporting into true diagnostic insights.
4. Expanded Data Access
Beyond advertising, AI Gateway supports:
- Seller Central and Vendor Central data
- Inventory and stock monitoring
- Subscribe & Save performance
- Share of Voice and competitive insights
This enables a more holistic view of business performance.
5. Workflow Automation
The demo highlighted how AI can automate routine tasks, including:
- Generating PowerPoint reports with performance summaries
- Building Excel models like P&L statements
- Creating recurring reporting templates
This significantly reduces manual effort for teams.
Security & Accuracy
Intentwise emphasized that:
- Data is not shared with LLMs for training
- Secure connections are maintained via API architecture
- Accuracy is prioritized through a semantic layer and built-in guardrails
Users are encouraged to use enterprise-grade AI plans for added data protection.
What’s Coming Next
Upcoming enhancements include:
- Integration of Amazon Brand Analytics (including SQP data)
- Support for additional platforms (Walmart, Shopify, TikTok, Criteo)
- Campaign action capabilities (e.g., adding keywords, adjusting bids)
- Advanced intelligence features like forecasting and incrementality analysis
Closing Thoughts
AI Gateway represents a shift from static dashboards to AI-driven, on-demand analytics, enabling faster decision-making and more efficient workflows for e-commerce teams.
The future of marketplace analytics is here. With just a little savvy, brands and agencies are able to ask questions of their Amazon data—and build dashboards of their choice— within their chosen AI platform.
No more SQL. No more one-size-fits-all dashboards. No more waiting.
We know you’re hearing a lot of noise about AI. This webinar is designed to cut through it all, and show you how to make actionable, AI-led insights and actions available at your fingertips right now.
Kenton Snyder, Product Manager at Intentwise, will highlight:
- A guide to running analytics inside Claude and Copilot
- The actionable use cases for AI-driven analytics
- A live demo of Intentwise’s AI Gateway, a unified intelligence layer between your Amazon data and your AI agent that you need to revolutionize your analytics
Register now, and join us on March 18 at 1 pm EST/10 am PST.
The future of marketplace analytics is here. With just a little savvy, brands and agencies are able to ask questions of their Amazon data—and build dashboards of their choice— within their chosen AI platform.
No more SQL. No more one-size-fits-all dashboards. No more waiting.
We know you’re hearing a lot of noise about AI. This webinar is designed to cut through it all, and show you how to make actionable, AI-led insights and actions available at your fingertips right now.
Kenton Snyder, Product Manager at Intentwise, highlights:
- A guide to running analytics inside Claude and Copilot
- The actionable use cases for AI-driven analytics
- A live demo of Intentwise’s AI Gateway, a unified intelligence layer between your Amazon data and your AI agent that you need to revolutionize your analytics
