The brand guide to incrementality: Boost profits with AMC and Brand Analytics
Upcoming webinar
On-demand webinar
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February 18, 2026
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9:00 am

The brand guide to incrementality: Boost profits with AMC and Brand Analytics

Don’t lose out on marginal revenue. Here’s how to use AMC and Brand Analytics to improve your audience targets and identify incremental opportunities.

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Sreenath Reddy
CEO, Founder
Jason Landro
Co-CEO

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Transcript

Most brands are leaving too much incremental revenue on the table. But with a few adjustments to your ad campaigns and your analytics process, you’ll be able to convert a whole new cluster of shoppers. 

In this webinar, Jason Landro, co-CEO of Nectar, will show brands how to drive incrementality and boost profits on their ad campaigns. 

He’ll discuss: 

  • Using AMC tactics, like bid boosting, to refine the audiences that see your ads
  • Conducting full-funnel campaign analyses to identify where your shopper journey is breaking
  • Leveraging the Search Query Performance Report to unlock incremental opportunities in search

Register now, and join us for the full webinar on February 18 at noon EST/10 am PST.

Most brands are leaving too much incremental revenue on the table. But with a few adjustments to your ad campaigns and your analytics process, you’ll be able to convert a whole new cluster of shoppers. 

In this webinar, Jason Landro, co-CEO of Nectar, shows brands how to drive incrementality and boost profits on their ad campaigns. 

He discusses: 

  • Using AMC tactics, like bid boosting, to refine the audiences that see your ads
  • Conducting full-funnel campaign analyses to identify where your shopper journey is breaking
  • Leveraging the Search Query Performance Report to unlock incremental opportunities in search