Deep dive: How Amazon's AI ranks your product listings

You may not have heard of COSMO, Amazon’s AI search algorithm, but it is quietly rewriting the rules of what a high-performing listing on Amazon actually looks like.

Today, in the age of COSMO and Alexa for Shopping, the winning brands are structuring their listings around how Amazon's AI understands products, not how humans read them.

In this session, Jon Tilley, the co-founder and CEO of ZonGuru, will break down the new landscape for engineering your listings—and show how AI tools like Claude can execute it at scale.

What you'll learn:

• Why Amazon's shift to AI-driven discovery (COSMO, Alexa for Shopping) makes traditional keyword optimization insufficient
• How Amazon's AI actually evaluates listings, in four categories: Semantic Coverage, Q&A Coverage, Backend Eligibility, and Audience-Fit
• How to reverse-engineer buyer questions through Alexa for Shopping, and why that structure is now the core of listing copy

Register now, and join us on July 15 at 10 am PST for the full webinar.