Most brands evaluate affiliate commissions on TikTok and Amazon the same way they evaluate PPC campaigns. They look at their 10% TACOS or 11% DSP benchmark and ask, “Why would I pay a creator 15-20%?”
That math is wrong. And it’s costing you growth.
In this session, Levanta’s Director of Publisher Development, Lyle Swartz, will explain exactly why comparing creator commissions to your TACOS is an apples-to-oranges mistake.
Swartz will walk through a practical checklist for measuring affiliate marketing. She’ll offer:
- A commission strategy framework: How to set rates based on creator type, product category, and your product’s market position
- A side-by-side CAC comparison model: The real math behind what you're paying per customer through PPC vs. affiliate vs. creator, and why the LTV story changes the equation
- A creator partnership playbook: Which types of creator partnerships to pursue (and when), from media buyers to influencers to publishers, and what each one actually costs vs. delivers
- The “evergreen content” multiplier: Why third-party creator content builds a compounding discovery funnel that paid ads simply can’t replicate, and how to factor that into your budget allocation
Register now, and join us on February 25 at noon EST/9 am PST for the full webinar.
Most brands evaluate affiliate commissions on TikTok and Amazon the same way they evaluate PPC campaigns. They look at their 10% TACOS or 11% DSP benchmark and ask, “Why would I pay a creator 15-20%?”
That math is wrong. And it’s costing you growth.
In this session, Levanta’s Director of Publisher Development, Lyle Swartz, explains exactly why comparing creator commissions to your TACOS is an apples-to-oranges mistake.
Swartz walks through a practical checklist for measuring affiliate marketing. She offers:
- A commission strategy framework: How to set rates based on creator type, product category, and your product’s market position
- A side-by-side CAC comparison model: The real math behind what you're paying per customer through PPC vs. affiliate vs. creator, and why the LTV story changes the equation
- A creator partnership playbook: Which types of creator partnerships to pursue (and when), from media buyers to influencers to publishers, and what each one actually costs vs. delivers
- The “evergreen content” multiplier: Why third-party creator content builds a compounding discovery funnel that paid ads simply can’t replicate, and how to factor that into your budget allocation