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Aisha Khan, VP of Strategy & Insights at Momentum Commerce, has been a data-driven marketplace operator for most of the last 10 years. As an operator, Aisha has always analyzed data, but in her role at Momentum Commerce, she is now working on building technology to shorten the lead time required from pulling raw data to activating insight-driven actions on marketplaces. Her ultimate goal is to improve brand performance and increase profitability for her clients.