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Jeffrey Cohen

Amazon

How AMC helps execute a full-funnel Amazon strategy

October 21, 2024

Amazon Marketing Cloud is now available for everyone, whether you run DSP or just Sponsored Ads.

AMC now helps you not only measure your Sponsored Ads and DSP campaigns, but it also allows you to create highly granular audiences for both DSP and Sponsored Ads.

Live from unBoxed 2024, Jeffrey Cohen, Amazon Ads Tech Evangelist, highlights how Amazon Marketing Cloud can revolutionize your advertising.

He discusses the importance of testing and learning with AMC, the kinds of questions you should ask AMC, and what’s next on the horizon for Amazon ads.

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