Introduction & Welcome
Sreenath Reddy:
Hey everyone—thank you for joining us! We’ll get started in just a minute or two. I know it’s Day 3 of Prime Day, and we appreciate you taking the time to be here.
While we wait, I want to invite everyone to join the Intentwise Learning Community. It’s a space for practitioners to share insights, discuss trends, and get help navigating platforms like Amazon Ads, AMC, Walmart Ads, and more. If you're not already a member, highly recommend joining!
Let’s get into today’s session. We’re diving into how to analyze and act on Prime Day data to drive post-event success. Joining me is Kenton Snyder, Product Evangelist here at Intentwise.
Unlocking Post-Prime Day Insights with AMC
Kenton Snyder:
Thanks, Sreenath! One of the most powerful tools at your disposal post-Prime Day is Amazon Marketing Cloud (AMC). It helps you go beyond standard attribution and get a deeper view into how Prime Day really performed.
For example, you may have seen lots of clicks and traffic—but without AMC, it's hard to tell if those visits converted later or how they moved down the funnel.
What Metrics to Focus on After Prime Day
Kenton Snyder:
Here are the top metrics you should review post-Prime Day:
- New-to-brand purchases: Are you gaining actual net-new customers, or just repeat buyers?
- Latent conversions: Look for purchases that happened days or weeks after Prime Day, influenced by your campaigns.
- Ad-assisted conversions: Use AMC to connect upper-funnel tactics with lower-funnel purchases.
Budget Reallocation Based on Performance
Sreenath Reddy:
We often treat Prime Day as a standalone event—but it’s a huge data opportunity for Q3 and Q4 planning.
Ask yourself: What worked? What didn’t? Where can we shift spend?
If DSP prospecting outperformed Sponsored Products during Prime Day, that tells you where to go next.
Audience Retargeting Strategies
Kenton Snyder:
This is one of the most underutilized tactics: retargeting Prime Day audiences.
People who browsed, added to cart, or clicked on ads but didn’t convert—these are your hottest prospects.
Use DSP or AMC to build audiences and retarget them with tailored messaging.
Operational Planning & SKU Strategy
Sreenath Reddy:
Prime Day also gives you operational insights. Did your top SKUs run out of stock? Did some products underperform despite high ad spend?
Use those learnings to adjust inventory planning, pricing strategy, and content optimizations.
Final Takeaways
Kenton Snyder:
To sum up:
- Use AMC for true attribution
- Build lookback audiences for retargeting
- Reallocate budget based on high-performing formats
- Use the data to inform Q4 strategies
Sreenath Reddy:
Absolutely. The best advertisers treat Prime Day as a launchpad, not an endpoint.
Your Prime Day strategy shouldn’t end on July 11. You’ve just gotten your product in front of thousands of new warm leads—don’t waste it. The month ahead is the time to capitalize on that momentum.
You need a plan to harness the additional traffic you receive post-event, and use it to turn those first-time shoppers into brand loyalists.
In this webinar, Kenton Snyder, Product Evangelist at Intentwise, and Sreenath Reddy, CEO at Intentwise, will lay out how to craft a cost-effective post-event strategy that can dramatically improve conversions. They'll walk through audiences to activate and re-target through AMC and how to leverage the extra traffic post-Prime Day to build up your brand.
Plus, create powerful reporting that will help you identify the strategies that worked (and that didn’t) in order to plan your next phase of marketing. With the right reporting, your Prime Day performance can drive your Q4 event strategy.
Register now, and join us for this exclusive Lunch Hour webinar at 10 am PST/1 pm EST on July 10.
Your Prime Day strategy shouldn’t end on July 11. You’ve just gotten your product in front of thousands of new warm leads—don’t waste it. The month ahead is the time to capitalize on that momentum.
You need a plan to harness the additional traffic you receive post-event, and use it to turn those first-time shoppers into brand loyalists.
In this webinar, Kenton Snyder, Product Evangelist at Intentwise, and Sreenath Reddy, CEO at Intentwise, lay out how to craft a cost-effective post-event strategy that can dramatically improve conversions. They walk through audiences to activate and re-target through AMC and how to leverage the extra traffic post-Prime Day to build up your brand.
Plus, create powerful reporting that will help you identify the strategies that worked (and that didn’t) in order to plan your next phase of marketing. With the right reporting, your Prime Day performance can drive your Q4 event strategy.
Stream the full webinar now.