You Could be Missing ASINs in Your Campaigns

As you optimize your Amazon Advertising campaigns and tweak account structure, you can inadvertently leave Amazon Standard Identification Numbers (ASINs)/products out of manual or auto campaigns.

Recommendation

Identify and address gaps in ASINs between your auto and manual campaigns on a bi-weekly basis. Download the Advertised Product report, identify campaigns as manual or auto and run a pivot table to see which products are missing from each of them.

Note that if you are using the Intentwise platform, it surfaces ASIN gaps automatically under the Recommendations tab. You can view and add the appropriate missing ASINs to campaigns immediately.

Read our Tip of the Week "Preserve Spend and ACOS: Pause ASINs on Deal in Auto Campaigns" to optimize your ad spend.