Amazon Introduces Manager Accounts in Advertising Console

Amazon is beta testing "Manager Accounts," a feature which will enable agencies or advertisers to link all the existing and new advertising accounts together.

Some of the capabilities are:

1. Manage the entire portfolio through the Manager Account
2. Can view the key metrics of the entire portfolio of accounts
3. Filter the accounts by region
4. Download the account portfolio with all the key metrics

Read our post "Provide Access to Your Amazon Seller Central Account" to understand the steps to allow your technology partners to access your Amazon Advertising account.