5 Biggest Benefits of Using Amazon Advertising Software

Sreenath Reddy

No matter what you're selling, Amazon is filled with thousands of competitors and nearly limitless products. Long gone are the days of simply listing your product, starting an ad campaign, and hoping for the best. Today's marketplace demands that you not only be aware of competitors' strategies, but also know how to use your products' strengths to an increasing advantage. To help you grow your business and dominate your niche, we put together a list of the five biggest benefits of using Amazon advertising software.

Harnessing Your Own Data

While it's tempting to think that you can simply set up an ad in Seller Central and let Amazon do the rest, winning campaigns don't operate this way. There are dozens of data points unique to your seller account (and business overall) that can help you make the most of your unique offers. Dedicating time to review your seller reports and highlight changes that need to be made puts you ahead of most advertisers. Achieving insights like these is only possible when you use third-party Amazon advertising software, as most seller data isn't made public by Amazon.

Improving Ad Campaign Performance

Running ads is a great strategy to increase sales, but only if you are nimble enough to recognize the need for adjustments when they show up. Take winning a keyword auction as an example. Since Amazon works on a second price auction basis, you're only paying what the second place bidder bid at if you win. However, if your product sales go down as a result of winning the bid, you will need to adjust your bid again to prevent high ACoS.

Leveraging software that can pull this type of information for you on a consistent basis saves you the effort of doing it yourself. It also means you can remain adaptive even while you're in a leading position, giving you the advantage from multiple angles.

Gaining Competitive Insights

Both consumer demand and competition are always in flux, which is why it's essential to keep a close eye on your competitors. Perhaps there are multiple new businesses in your industry and bids have gone up, or maybe one company went out of business and you're spending more than you need to be top of market. That's why a solution like ours is so valuable.

Through our platform, you can discover the percentage of market share your business currently holds, as well as your most prominent competitors' current positions. You can also see leading organic rankers and advertisers, which makes building a plan to outperform competitors far more tangible.

Getting Results Based on Data, Not Guesswork

Using the right tools to uncover keywords, audiences, and content that are performing vs. not performing is akin to using an updated map to plan a roadtrip. You wouldn't use a map from 30 years ago get around by car, and similarly, you shouldn't simply guess your way through an ad campaign. You will leverage your budget with unprecedented efficiency and reduce irrelevant efforts by knowing how to structure your ad groups. This level of granularity is only possible with constantly refreshed data.

Winning the Buy Box More Often

If you aren't yet familiar with the term, the "Buy Box" is the white box on the right-hand side of Amazon product detail pages, where customers can click "Add to Cart."

As any experienced Amazon seller knows, winning the Buy Box is a highly coveted privilege that only a percentage of business owners get to enjoy. In order to land the Buy Box, your seller account must hold and maintain the following characteristics:

Ongoing availability of products
Products are in New condition
Professional Seller account status
Official eligibility for the Buy Box (found in your seller account)

There are also other factors that influence Amazon's decision to award your product the Buy Box. These have been estimated to include fast shipping times, high conversion rates, prompt customer service, high star ratings and significant numbers of them, and more. By using an Amazon advertising software to determine areas your account needs strengthening, you're exponentially increasing your odds of winning the Buy Box.

While all of these benefits contribute to your Amazon bottom line, there is more to the story than simply selling a quality product and automating your bids. In order to launch ahead of the competition and stay there, you need a data-informed strategy on every level. Intentwise is a premium Amazon advertising software that provides unparalleled insights on ACoS, customer search terms, negative keyword reduction, product detail optimization, and more. Sign up for a free, 14-day trial here and experience massive ad leverage from day one.